Taylor Swift, Longtime Publicist Split

Taylor Swift and her publicist of nearly seven years are parting ways, Billboard has learned.

Paula Erickson, whose Nashville-based Erickson Public Relations has handled the singer’s press since 2007, informed the Swift management team that she is resigning come mid-March. According to a source, Swift has her sights set on bringing all PR efforts in-house to the management company.

Erickson started handling Swift, 24, as the country star’s debut album in 2006 was about to cross the million-sales mark and continued on through 2012’s Red, which sold 1.2 million in its first week (according to Nielsen SoundScan). A new Swift album is expected in late 2014.

During Erickson’s tenure, Swift’s high-profile TV bookings have included hosting duties on Saturday Night Live, and performances at the Grammys, the MTV Video Music Awards and many country awards shows.

Although seven years can seem like a lifetime in the music business, a handful of veteran reps count long relationships with their clients. Among them: Liz Rosenberg, with Madonna since the early 1980s; Marilyn Laverty, Bruce Springsteen’s rep for just as long; and Larry Solters, The Eagles’ publicist for several years during the ’70s and from 1994 until today.

Offers one high-ranking PR executive: “Taylor will have her pick of top-shelf publicists, but the challenge is finding that person you know and trust. Bringing PR in-house assures that person is directly involved in advising on what needs to be done and what doesn’t.”

The split marks the second recent high-profile publicist-artist breakup. On Feb. 27, The Hollywood Reporter confirmed that Drake and ID Public Relations had parted ways following Drake being bumped from the cover of Rolling Stone.

source

  1. misspotter-thelordof-assbutts reblogged this from tswiftdaily
  2. plaid-shirt-days-22 reblogged this from swiftnetwork
  3. felucia reblogged this from tswiftdaily
  4. brunetteambitionleamichele reblogged this from eyesopen
  5. ohitaylorswift reblogged this from tswiftdaily
  6. kingdomlightsshine13 reblogged this from eyesopen
  7. foreverswiftly reblogged this from tswiftdaily
  8. longlive88 reblogged this from eyesopen
  9. andshesaid-speaknow reblogged this from tswiftdaily
  10. babyimwonderstruck reblogged this from tswiftdaily
  11. tayyswift13 reblogged this from tswiftdaily
  12. lermameeey reblogged this from tswiftdaily
  13. tay-swift-thisisthelasttime reblogged this from eyesopen
  14. quietintheworldtonight reblogged this from ohsoswiftly
  15. notapretender13 reblogged this from eyesopen
  16. heyitscydney reblogged this from eyesopen
  17. storminmybestdress reblogged this from keepyouraimlocked
  18. bdw123 reblogged this from arqentswift
  19. myownlittlepinkworld reblogged this from eyesopen
  20. missbeautyswift reblogged this from eyesopen
  21. suchswiftsorrow reblogged this from eyesopen
  22. paintthemallashadeofgray reblogged this from keepyouraimlocked
  23. keepyouraimlocked reblogged this from eyesopen
  24. fromtheveryfirstweek reblogged this from eyesopen
  25. thissickbeatt reblogged this from eyesopen
  26. arqentswift reblogged this from eyesopen
  27. brightbluesoul reblogged this from eyesopen
  28. eyesopen reblogged this from ohsoswiftly